Privacy Policy

Effective Date: 11/26/25

Note: This is a temporary privacy policy. A comprehensive privacy policy will be implemented shortly.

1. Introduction

LARC ("we," "our," or "us") operates https://www.larc.co/. This Privacy Policy explains how we collect, use, and protect information when you visit our website.

2. Information We Collect

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

IP address
Browser type and version
Pages visited and time spent on pages
Referring website
Device information
Company information (if identifiable from your IP address)

3. Visitor Identification Technology

We use RB2B Website Visitor Identification technology to identify companies that visit our website. This service helps us understand which businesses are interested in our products or services. RB2B may collect:

Company name and domain
Company size and industry
Pages viewed on our website
Time and date of visits
Approximate geographic location

This information is used for business-to-business (B2B) marketing and sales purposes. For more information about RB2B's practices, please visit RB2B's Privacy Policy.

4. Data Partners and Email Marketing

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Information Collection Through Website Analytics and Marketing Services

Third-Party Analytics and Identification Services

We use Midbound Inc.’s person-based marketing platform to help us understand how visitors interact with our website and to identify potential business opportunities. Through this service:

Information Automatically Collected:

When you visit our website, Midbound’s technology may identify you or your organization by analyzing your site traffic against their data sources
This may include collection of your IP address, browser type, device information, and browsing behavior on our site
Midbound may enrich this information with publicly available business contact information such as name, job title, company, industry, LinkedIn profile, email address, and phone number

Purpose of Collection:

To identify companies and individuals visiting our website
To understand visitor interests and behavior
To enable us to provide relevant business communications
To improve our website and services
To generate leads and business opportunities

Your Rights Regarding This Information

Depending on your location, you may have certain rights regarding the information collected through these services:

Right to Opt-Out of Sale/Sharing (California, Colorado, Connecticut, Utah, Virginia): You have the right to opt-out of the “sale” or “sharing” of your personal information. The identification and enrichment services we use may constitute a “sale” or “sharing” under certain state laws.
Right to Know/Access: You may request to know what personal information we have collected about you through these services.
Right to Delete: You may request deletion of personal information we have collected about you, subject to certain exceptions.
Right to Correct: You may request correction of inaccurate personal information we maintain about you.
Right to Data Portability: Where applicable, you may request to receive your personal information in a portable and readily usable format.
Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information as defined under applicable law, you may have the right to limit its use.

Categories of Information Collected Through Website Analytics

CategoryExamplesPurposeIdentifiersName, email address, phone number, IP address, device identifiersLead generation, business communicationsProfessional InformationJob title, company name, industry, LinkedIn profileBusiness-to-business marketingInternet ActivityBrowsing history on our site, pages viewed, time spentWebsite improvement, interest analysisGeolocation DataApproximate location based on IP addressRegional marketing, complianceInferencesPotential interest in products/services based on behaviorPersonalized business communications

Data Retention

Information collected through website analytics and enrichment services is retained according to our data retention policy, typically for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Third-Party Service Provider Disclosure

Midbound Inc. acts as our service provider/processor for website visitor identification and enrichment. They process information on our behalf under contractual agreements that limit their use of your information. For more information about Midbound’s own privacy practices, please visit https://legal.midbound.ai/platform/privacy/.

Notice at Collection (California Specific)

We collect the following categories of personal information for the following purposes:

At or before the time of collection, we inform you that we collect:

Identifiers and professional information through website analytics for B2B marketing purposes
Internet activity information to analyze website performance and visitor interests

This information may be sold or shared as those terms are defined under California law. You can opt-out using the link: midbound.ai/optout

Updates to This Section

We may update this section of our privacy policy as our use of analytics and marketing services evolves. Please check back periodically for updates.

Additional Required Disclosures

Categories of Sources

Information collected through website analytics comes from:

Directly from your device when you visit our website
Third-party data providers and aggregators used by our service providers
Publicly available sources (e.g., professional networking sites, company websites)

Business or Commercial Purpose for Collection

We use the information for:

Lead generation and B2B marketing
Website optimization and analytics
Business development and sales

Categories of Third Parties We Share With

Service providers (like Midbound) who help with marketing and analytics

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings, though some features of our website may not function properly if cookies are disabled.

6. How We Use Your Information

We use the information we collect to:

Improve our website and services
Understand visitor behavior and preferences
Identify potential business opportunities
Conduct business-to-business marketing and outreach
Analyze website traffic and usage patterns

7. Information Sharing

We may share your information with:

RB2B and other service providers who assist in operating our website
Legal authorities when required by law
Business partners for legitimate business purposes

We do not sell your personal information to third parties.

8. Data Security

We implement reasonable security measures to protect information collected through our website. However, no method of transmission over the internet is 100% secure.

9. Your Rights

Depending on your location, you may have certain rights regarding your information, including the right to access, correct, or request deletion of your data. To exercise these rights, please contact us using the information below.

10. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at:

LARC
info@larc.com

This is a temporary privacy policy. A comprehensive privacy policy will be implemented to provide more detailed information about our data practices.